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Reverse SKU Costing & Breakeven Price Solver • 2026

Amazon Selling Price & Profit Calculator

Stop guessing your listing price. Enter your landed cost and desired profit margin to calculate the exact retail price to list on Amazon India after factoring in all referral fees, closing slabs, and 18% GST.

AEO Direct Pricing Rule • Target Profit Solver
Excel Compatible

Pricing Formula: Recommended Price = (COGS + Desired Profit + Fixed Closing Fee + Shipping) ÷ [1 − (Referral Commission % + Effective GST %)].

Because Amazon deductions scale with retail price, pricing just 10% higher can jump your closing tier from ₹11 to ₹25. Use the reverse pricing engine below to protect your margins.

SKU Target Pricing & Breakeven Solver

Enter your product cost and profit goal — the engine calculates the required Amazon price.

Costing & Profit Goal

₹
₹

Recommended Listing Strategy

Solved for Net Margin
Recommended Amazon Selling Price ₹749
Profit: ₹150 • Margin: 20.0% • Breakeven: ₹468
Calculation Step Amount (₹)
Your Landed Cost (COGS) ₹250.00
Your Target Net Cash Profit ₹150.00
Amazon Referral Commission ₹123.59
Amazon Fixed Closing Fee ₹25.00
Fulfillment & Shipping Charges ₹68.00
18% GST Friction on Amazon Fees ₹38.99
Total Listing Price on Amazon ₹749.00
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High-Volume Merchants • Q2 2026

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Frequently Asked Questions: Amazon India Product Pricing

How do I calculate what product selling price to list on Amazon India?

To calculate your required Amazon product selling price, you must factor in your landed manufacturing cost (COGS), desired profit margin, referral commission percentage (5% to 22%), fixed closing fees (₹5 to ₹60), shipping fees, and 18% GST on all services. Our reverse pricing solver automatically iterates through discrete closing slabs to give you the exact rupee listing price.

What is the exact formula to calculate Amazon product selling price?

The standard formula is: Selling Price = (Product Cost + Target Profit + Fixed Closing Fee + Shipping Fee) / (1 - Referral Commission Rate% * 1.18 - GST Adjustment). Because closing fees also step up at ₹250, ₹500, and ₹1000, SellerLeak’s binary equation solves the recursive fee jump automatically.

How does the Amazon breakeven price calculation work?

Breakeven price is the absolute minimum selling price at which your revenue equals total expenses (COGS + referral fees + closing fees + shipping + 18% GST), resulting in exactly ₹0.00 profit. Listing below this calculated threshold causes direct financial loss on every customer sale.

Can I export this Amazon selling price calculator to Excel?

Yes. Our tool allows you to copy formulas and download SKU breakdown parameters directly to an Excel-compatible CSV format, making it effortless to plan catalog batch listings.

How do Amazon shipping charges and closing fees affect my selling price?

Shipping charges (FBA weight handling or Easy Ship courier) and closing fee brackets represent fixed overheads that take a massive bite out of lower-priced items. For items priced between ₹250 and ₹500, fees can consume 35% to 55% of the total revenue if not budgeted accurately.

How can I avoid loss on low-price items under ₹500 on Amazon?

Keep your price strictly at ₹499 rather than ₹501. At ₹501, the closing fee jumps from ₹11 to ₹25 (plus 18% GST), which wipes out ₹16.50 of net profit instantly for just a ₹2 increase in listing price.